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Wednesday, September 20 • 9:30am - 10:30am
Managing Your Brand's Reputation Across the Web

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The rise of consumerism in healthcare involves patients not only being more scrupulous about their healthcare decisions, but also following a "purchase process" that looks increasingly similar to other industries. With patients frequently factoring ratings and reviews of providers into their decisionmaking, and so many different websites collecting and publishing them, how can health system marketers effectively manage their brands online? Our panelists will share how they're approaching this growing challenge.

Moderators
avatar for Aaron Clifford

Aaron Clifford

SVP of Marketing, Binary Fountain
Aaron is Binary Fountain’s senior vice president of marketing. He brings over 15 years’ experience in healthcare to his current role. Prior to Binary Fountain, Aaron served as HCA’s senior director of digital marketing solutions. He created the vision for their reputation management program and oversaw the... Read More →

Speakers
avatar for Val Lopez

Val Lopez

Assistant Vice President, Digital Marketing, University of Miami Health System
Val Lopez currently serves as assistant vice president of Digital Marketing for the University of Miami Health System. Val oversees the execution of all digital marketing initiatives, customer relationship management (CRM), web and mobile development and creating an optimal digital patient experience. Prior to joining the University of Miami Health System in 2016, he served as the Director, Digital Marketing for Baptist Health South Florida... Read More →
avatar for Alexandra Morehouse

Alexandra Morehouse

Chief Marketing Officer, Banner Health
Alexandra Morehouse is currently the Chief Marketing Officer for Banner Health. Prior to that, she served Chief Brand Evangelist for Kaiser Permanente during the critical implementation of the Affordable Care Act. During that time, Morehouse rolled out strategic communications be... Read More →


Wednesday September 20, 2017 9:30am - 10:30am
The Fairmont Copley Plaza, State Suite B 138 St James Ave, Boston, MA 02116

Attendees (6)