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Wednesday, September 20 • 1:15pm - 2:00pm
Healthcare In the Age Of Transparency

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Given recent industry pressures, transparency is becoming increasingly important in healthcare.  In order to get access to the information they want, today's consumers are going online where 80% of healthcare decisions start.  Now more than ever, health systems and hospitals must build their websites to provide the relevant information to guide a patient's decision. 

Speakers
avatar for Alexandra Morehouse

Alexandra Morehouse

Chief Marketing Officer, Banner Health
Alexandra Morehouse is currently the Chief Marketing Officer for Banner Health. Prior to that, she served Chief Brand Evangelist for Kaiser Permanente during the critical implementation of the Affordable Care Act. During that time, Morehouse rolled out strategic communications be... Read More →


Wednesday September 20, 2017 1:15pm - 2:00pm
The Fairmont Copley Plaza, Grand Ballroom 138 St James Ave, Boston, MA 02116

Attendees (10)