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The Rise of Digital Consumerism [clear filter]
Wednesday, September 20
 

8:00am

Disrupting Health Care From the Inside: Lessons from Amazon
Health systems across the country are investing in innovative ways to tap into the growing trends of digital health and consumerism in healthcare. However, driving transformation in healthcare is no easy feat. Hear from a former Amazon executive on how his organization's digital team is incorporating lessons from the technology industry to disrupt health care from the inside.

Speakers
avatar for Aaron Martin

Aaron Martin

EVP, Chief Digital Officer, Providence St. Joseph Health
Aaron Martin is responsible for digital, mobile and online marketing at PSJH, a not-for-profit health system that combines Providence Health & Services and St. Joseph Health, together comprising 106,000 caregivers across 50 hospitals and 829 clinics. He is also responsible for early... Read More →
avatar for Shweta Ponnappa

Shweta Ponnappa

Senior Director, Digital Marketing, Providence St. Joseph Health
Shweta Ponnappa is the Senior Director, Digital Marketing at PSJH. Shweta built and runs the system-wide digital marketing function for PSJH. As a digital leader with more than 14 years of experience in online marketing (including her most recent role at Amazon), Shweta currently... Read More →


Wednesday September 20, 2017 8:00am - 9:00am
The Fairmont Copley Plaza, State Suite B 138 St James Ave, Boston, MA 02116

9:30am

Managing Your Brand's Reputation Across the Web
The rise of consumerism in healthcare involves patients not only being more scrupulous about their healthcare decisions, but also following a "purchase process" that looks increasingly similar to other industries. With patients frequently factoring ratings and reviews of providers into their decisionmaking, and so many different websites collecting and publishing them, how can health system marketers effectively manage their brands online? Our panelists will share how they're approaching this growing challenge.

Moderators
avatar for Aaron Clifford

Aaron Clifford

SVP of Marketing, Binary Fountain
Aaron is Binary Fountain’s senior vice president of marketing. He brings over 15 years’ experience in healthcare to his current role. Prior to Binary Fountain, Aaron served as HCA’s senior director of digital marketing solutions. He created the vision for their reputation management... Read More →

Speakers
avatar for Val Lopez

Val Lopez

Assistant Vice President, Digital Marketing, University of Miami Health System
Val Lopez currently serves as assistant vice president of Digital Marketing for the University of Miami Health System. Val oversees the execution of all digital marketing initiatives, customer relationship management (CRM), web and mobile development and creating an optimal digital... Read More →
avatar for Alexandra Morehouse

Alexandra Morehouse

Chief Marketing Officer, Banner Health
Alexandra Morehouse is currently the Chief Marketing Officer for Banner Health. Prior to that, she served Chief Brand Evangelist for Kaiser Permanente during the critical implementation of the Affordable Care Act. During that time, Morehouse rolled out strategic communications between... Read More →


Wednesday September 20, 2017 9:30am - 10:30am
The Fairmont Copley Plaza, State Suite B 138 St James Ave, Boston, MA 02116

11:00am

Putting Access at Patient's Fingertips: Enabling Online Scheduling
Accenture predicts that over 60% of patients will use self-scheduling by 2019. Health systems nationwide are working to modernize the digital experiences they offer to patients and meet growing demand for online scheduling. While simple in concept, offering online scheduling is no overnight event. In this session, speakers will share their strategies and advice around gaining internal buy-in, driving patient adoption, and driving the overall success of online scheduling initiatives.

Moderators
avatar for Travis Moore, RN, MBA

Travis Moore, RN, MBA

SVP, Market Solutions, Kyruus
Travis Moore is Senior Vice President of Market Solutions at Kyruus. Prior to joining Kyruus, Travis was with Influence Health for 12 years – starting his career as a Sales Account Executive, then transitioning into the Director of Sales role, and later becoming the VP of their... Read More →

Speakers
avatar for Elevsis Delgadillo

Elevsis Delgadillo

Senior Director Digital Business Technology, Banner Health
Elevsis Delgadillo is currently the Sr Director, Digital Business Technology, at Banner Health. Prior to Banner Elevsis worked for Blue Cross Blue Shield of Arizona as Sr Manager, eChannel. Prior to this, he held similar roles with organizations such as Zions Bancorp, Chase, Wells... Read More →
avatar for Michael Lawless

Michael Lawless

Sr. Product Manager, John Muir Health
Michael Lawless is a Sr. Product Manager for John Muir Health, a regional healthcare system in the California Bay Area.  In his 2 year tenure, Michael established multi-channel online scheduling as well as manages the Find A Doctor and virtual-visit components of John Muir Health... Read More →
avatar for Katie Logan

Katie Logan

Vice President, Experience, Piedmont Healthcare
Serving as vice president of Patient Experience for Piedmont Healthcare, Katie is responsible for the development and execution of Piedmont's experience strategy. She leads the practices and innovations that emphasize the consistent delivery of patient centered care, while transforming... Read More →
avatar for Gregg Meyer, MD

Gregg Meyer, MD

Chief Clinical Officer, Partners Healthcare
Chief Clinical Officer of the Partners Healthcare System in Boston, Massachusetts, responsible for overall direction, operations, and management of system aspects of healthcare delivery throughout the Partners Healthcare delivery system. Dr. Meyer is also a Professor of Medicine at... Read More →


Wednesday September 20, 2017 11:00am - 12:00pm
The Fairmont Copley Plaza, State Suite B 138 St James Ave, Boston, MA 02116